Nurture, a Steelcase Company, is all about the world of Healthcare. Tasked with introducing a new cart called Pocket we created a feature area in the front of the booth that was very accessible from all sides to pull people in and to experience how effortlessly the cart moves across the floor. The monitors helped explain the story. True to Nurture’s showroom strategy the booth was a story, told by environments, that give you the feeling that you are in an actual clinic. Further ensuring understanding the product and reinforcing that Nurture is a leader in Healthcare.