On the road with the best of NeoCon

This was one of the most challenging exhibits to design. Our client challenged us to pull the best products out of the 3 huge showrooms at NeoCon in the Merchandise Mart to create a 20’ x 30’ experience. We still had to capture the impact from the show, to communicate the company’s messages, and to position the products in a compelling way to grab the attention of the viewer. We pulled it off. To organize the best-of-the-best we created 4 small spaces and designed two large walls that defined the space and highlighted messaging. We put the newest hot products up front and utilized color to stand out. The venue can be dark and dull, so we used bright yellow and blue to brighten the space There were a lot of stories and products to share in a fairly small environment but it worked really well. We got a lot of great feedback and were happy to step up to the challenge.

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