A vital step in the planning of any event is a thorough feeling of the space. For an event at a new space a site visit is an absolute necessity. No matter what pictures you may have seen, once on site your vision and imagination begin to connect with the physical and emotional feel of a space. I went to The Kennedy Center in Washington D.C. which will be the venue for the upcoming TEDMED. This facility is unique in that it is a performing arts center and also a monument to JFK, the Kennedy Family, and their many contribution to the arts. The building is beautiful, and it is a great space for the event, but what I want to share with you is what I found on the walls back stage. Over the course of 40 seasons of presenting theater, dance, ballet and music, an interesting collection of stage sets and theater posters have been lovingly saved and displayed on the walls. To take them in is to walk back in time. You will recognize many of the images, they are icons in the art of entertaining the world.