TEDMED 2012, the Social Hub Rocks!

So, what do you put in a tent the size of a football field to create an incredible experience at TEDMED? Well, we did a lot, but start with an impressive list of sponsors and great food, then design cool common-spaces to pull people together. Our focus was to create a Social Hub and Simulcast Lounges that made it easy for delegates to connect with experts – both from the medical and non-medical disciplines. When these connections happen the event moves from interesting to magical. To help make these connections we provided a variety of different lounge and café settings. The 16-foot long tables, for example, worked well– they were very easy to approach, connect a device to the power supply, and meet a new friend. I also used a die-cut fabric from Designtex to create a ceiling cloud over two other settings to make a more intimate space. Intimate spaces yield open conversations and I love a comment that I overheard: “I can’t decide what is better. The talks from the stage or all the great conversations I’m having.” Perfect!
Check out the TEDMED blog below for a brief day-to-day summary of the conference.
http://blog.tedmed.com/?m=201204

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