Nurture by Steelcase shared a very critical product development message at TEDMED: When designing anything you must start with an understanding of all the needs of the end-user. In that vein, their space allowed people an opportunity to try a “Third Age Suit”. Once you have the suit on your motor skills are instantly aged by 30 years. This experience helped attendees gain first-hand insights about the user needs to consider when designing a chair for the elderly. That’s me, Grandpa Tom, in the photos trying to reach the ends of the armrest to eventually stand up from the new empath recliner by Nurture. Another very interactive aspect of the booth were custom chalk table tops. These were also a big hit and a fun way to join the conversations about questions that were being asked and the big ideas people were taking home.