As a designer, I live and breathe color. You know what I mean. I have to make color decisions every day as we design breathtaking client environments! And, even though I have a color “palette” that speaks to me personally — in the clothes I wear, the colors I paint with, the pieces I may select for a room in our house — I have to park those biases when I consider the spaces we design. What I personally like may not be the right solution for our clients. I consider the mood and attitude of the space, the purpose of the space, the desired energy we are tasked to create. There is color psychology around that. Plus, we are constantly investigating color trends, and how any of those colors may harmonize with, or complement, the choices we are making around the product color and material options that will be in the spaces we are creating.
Pantone, which has been an industry-leading color resource for designers, has been digging into color trends for a little while now. I enjoy seeing their take on future color thinking, and their pick for 2014 came off a bit polarizing. I have seen reactions from “sweet!” to “really, Pantone?”. It is a purplish tint they named Radiant Orchid, and they describe it as a harmony of fuchsia, purple and pink, and claim it “emanates great joy, love, and health.”
My take? It’s all about context. Am I a fan of that color on its own merits? Not necessarily. But, I don’t think about color that way. Could we use it in a space we are designing as part of our holistic color solution? Absolutely. The entire mix is key to supporting desired behaviors and the intent of the space. If the strategic “feel” of the environment calls for a color like this, it’s part of the solution, whether or not I would pick it out as a sweater.
In case you are wondering, yes, I do own a sweater with some stripes very close to this color. I picked it up last year and I love it. Is Pantone tracking my color preferences? Well, I have a hunch that a range of medium blues will be trending upwards — let’s find out next year!