Nurture by Steelcase shared a very critical product development message at TEDMED: When designing anything you must start with an understanding of all the needs of the end-user. In that vein, their space allowed people an opportunity to try a “Third Age Suit”. Once you have the suit on your motor skills are instantly aged by 30 years. This experience helped attendees gain first-hand insights about the user needs to consider when designing a chair for the elderly. That’s me, Grandpa Tom, in the photos trying to reach the ends of the armrest to eventually stand up from the new empath recliner by Nurture. Another very interactive aspect of the booth were custom chalk table tops. These were also a big hit and a fun way to join the conversations about questions that were being asked and the big ideas people were taking home.
So, what do you put in a tent the size of a football field to create an incredible experience at TEDMED? Well, we did a lot, but start with an impressive list of sponsors and great food, then design cool common-spaces to pull people together. Our focus was to create a Social Hub and Simulcast Lounges that made it easy for delegates to connect with experts – both from the medical and non-medical disciplines. When these connections happen the event moves from interesting to magical. To help make these connections we provided a variety of different lounge and café settings. The 16-foot long tables, for example, worked well– they were very easy to approach, connect a device to the power supply, and meet a new friend. I also used a die-cut fabric from Designtex to create a ceiling cloud over two other settings to make a more intimate space. Intimate spaces yield open conversations and I love a comment that I overheard: “I can’t decide what is better. The talks from the stage or all the great conversations I’m having.” Perfect!
Check out the TEDMED blog below for a brief day-to-day summary of the conference.
“Yes, you are in the right place.” That’s the response to the surprised look on patient’s faces as they enter the new waiting room of Block & Nation. When the doors closed on a Friday afternoon, our crews went to work. And by Sunday afternoon the office had a new lease on life. We filled the space with warm, rich colors and complementary textures to help give a calm and relaxed environment for the patients. We also created distinct spaces within the waiting room; seating for viewing the Accent Health news, private areas, and a new children’s play area.
Check Out the Accent Health Makeover YouTube video.
Nurture, a Steelcase Company, is all about the world of Healthcare. Tasked with introducing a new cart called Pocket we created a feature area in the front of the booth that was very accessible from all sides to pull people in and to experience how effortlessly the cart moves across the floor. The monitors helped explain the story. True to Nurture’s showroom strategy the booth was a story, told by environments, that give you the feeling that you are in an actual clinic. Further ensuring understanding the product and reinforcing that Nurture is a leader in Healthcare.