Nurture by Steelcase shared a very critical product development message at TEDMED: When designing anything you must start with an understanding of all the needs of the end-user. In that vein, their space allowed people an opportunity to try a “Third Age Suit”. Once you have the suit on your motor skills are instantly aged by 30 years. This experience helped attendees gain first-hand insights about the user needs to consider when designing a chair for the elderly. That’s me, Grandpa Tom, in the photos trying to reach the ends of the armrest to eventually stand up from the new empath recliner by Nurture. Another very interactive aspect of the booth were custom chalk table tops. These were also a big hit and a fun way to join the conversations about questions that were being asked and the big ideas people were taking home.
“Yes, you are in the right place.” That’s the response to the surprised look on patient’s faces as they enter the new waiting room of Block & Nation. When the doors closed on a Friday afternoon, our crews went to work. And by Sunday afternoon the office had a new lease on life. We filled the space with warm, rich colors and complementary textures to help give a calm and relaxed environment for the patients. We also created distinct spaces within the waiting room; seating for viewing the Accent Health news, private areas, and a new children’s play area.
Check Out the Accent Health Makeover YouTube video.
Nurture, a Steelcase Company, is all about the world of Healthcare. Tasked with introducing a new cart called Pocket we created a feature area in the front of the booth that was very accessible from all sides to pull people in and to experience how effortlessly the cart moves across the floor. The monitors helped explain the story. True to Nurture’s showroom strategy the booth was a story, told by environments, that give you the feeling that you are in an actual clinic. Further ensuring understanding the product and reinforcing that Nurture is a leader in Healthcare.
The new look for Nurture in New York is working and everyone seems to love it – so we took the Chicago showroom in the same direction. Healthcare can look sleek and sexy. I love the challenge of taking the product line and, with the change of finishes and architecture, creating an entirely different feel.
After several years of creating a warm earthy palette for Nurture, we wanted to take the aesthetic in a new direction; challenging ourselves to create a healthcare setting that is modern and clean, yet still has a connection back to nature. The New York showroom for Nurture was the perfect stage to shine a new light on. Our inspiration was the gray and gold tones found in the fall colors of the ginkgo tree.
Steve McCollom, IIDA, Vice President said it best “The Approach by the Nurture design team was authentic, evidence based design. The designers went to great degrees to create spaces that truly simulate what a user would experience – it feels like a healthcare environment, not a showroom, quite simply, celebrates the integrity of the product and what it does. It works.”
Nurture@ by Steelcase named Best Showroom at NeoCon 2009