Refining the Essence. Nurture at Neocon

The new look for Nurture in New York is working and everyone seems to love it – so we took the Chicago showroom in the same direction. Healthcare can look sleek and sexy. I love the challenge of taking the product line and, with the change of finishes and architecture, creating an entirely different feel.

Inspiration is Everywhere: The Ginkgo tree. New York, Nurture

After several years of creating a warm earthy palette for Nurture, we wanted to take the aesthetic in a new direction; challenging ourselves to create a healthcare setting that is modern and clean, yet still has a connection back to nature. The New York showroom for Nurture was the perfect stage to shine a new light on. Our inspiration was the gray and gold tones found in the fall colors of the ginkgo tree.

Kudos to Us! Nurture Wins IIDA Best Showroom Award, 2009 NeoCon

Steve McCollom, IIDA, Vice President said it best “The Approach by the Nurture design team was authentic, evidence based design. The designers went to great degrees to create spaces that truly simulate what a user would experience – it feels like a healthcare environment, not a showroom, quite simply, celebrates the integrity of the product and what it does. It works.”

Nurture@ by Steelcase named Best Showroom at NeoCon 2009