Dusseldorf, Germany was home to the Glasstec Trade Fair – the largest glass show in the world. 43,000 visitors attended this year and TCondon made sure Guardian Industries was a standout as they launched great products for 2012. Part of the challenge of a large show is breaking through the noise and clutter. We designed a welcoming space with a base of clean white, contrasting smartly with Guardian’s blue and green. We utilized large panes of glass and really cool interactive displays to fill the space without being busy. The glass itself was the star, shining, literally, in this beautiful modern space. We also blended together hospitality and meeting areas, allowing Guardian to host visitors and to fully showcase the comprehensive array of solutions in commercial, residential and interior glass products. We’re packing it up and getting ready for the next big event.
Best of Show – Large Booth award was given to Guardian at the GlassBuild America show in Atlanta. We are delighted that our booth was so well received. We utilized vibrant colors contrasting against clean white surfaces to showcase an amazing variety of glass solutions. Our floor plan design created conversation areas where visitors could learn about the functionality, patterns and intelligent solutions that make Guardian great.
Nurture, a Steelcase Company, is all about the world of Healthcare. Tasked with introducing a new cart called Pocket we created a feature area in the front of the booth that was very accessible from all sides to pull people in and to experience how effortlessly the cart moves across the floor. The monitors helped explain the story. True to Nurture’s showroom strategy the booth was a story, told by environments, that give you the feeling that you are in an actual clinic. Further ensuring understanding the product and reinforcing that Nurture is a leader in Healthcare.
The new look for Nurture in New York is working and everyone seems to love it – so we took the Chicago showroom in the same direction. Healthcare can look sleek and sexy. I love the challenge of taking the product line and, with the change of finishes and architecture, creating an entirely different feel.
Steve McCollom, IIDA, Vice President said it best “The Approach by the Nurture design team was authentic, evidence based design. The designers went to great degrees to create spaces that truly simulate what a user would experience – it feels like a healthcare environment, not a showroom, quite simply, celebrates the integrity of the product and what it does. It works.”